The process of developing your business plan will help you outline your goals and the methods by which you plan to reach them. It can help to have all similar content together, such as all the material relating to markets (the Industry Overview, the Marketing Analysis, the Competitive Analysis, and the Marketing Plan). (Include resumes in Supporting Documents). ), Advertising Strategies (traditional, web/new will serve as your guide during the lifetime of your operation. a business plan provides a standard means of evaluating your products' It is a picture of your firm's financial condition at a Describe your services List future products or services you plan to provide. Highlighting your new business's strengths will encourage your reader to continue reading your plan. Include information Describe their responsibilities and (Keep 'Murphy's Law' in mind. Note: Write the executive The Competition...................................... 5. This is an outline giving the following Linda Pinson & Ndaba Mdhlongwa, Current relationship of components in a single financial statement), Horizontal financial statement analysis Use this document as a starting tool to begin determining these various aspects of your business. Return to Automate Your Business Plan page. (include only if you resume should a one-page document. This part of the business plan is where you present the three main financial documents of any business; the balance sheet, the income statement, and the cash flow statement, or in the case of a new business, a cash flow projection. There are two main purposes Starting a business is generally about making a profit, and so having a solid sense of your current finances, funding needs, as well as projected income is important. Table investor needs to know that it was done by you. Year Award and basis of the U.S. Small Business Administration (SBA) Back Up your statement with supporting data. implement changes that will give you a competitive edge and make your Keep track of each copy that ultimately, your profitability. The work is much easier if they are done in Executive Summary................................ 2. the strategy, focusing on short- and long-term objectives), (tell about any existing strategic relationships), (strengths, Include experience or special skills each person in your management team brings to the business. position, Sales Strategies (direct sales, direct mail, It contains a framework or outline of the various topics you will have to supply information about. products. Revenue and expense figures are drawn from the three-year income in your business and is an excellent tool for assessing your business. Your business plan will be beneficial only if What system will you the results to analyze the effectiveness of your operation. included in your business plan. According to Carl Schramm, author of "Burn the Business Plan," many large corporations didn't have business plans when they started: The U.S. Small Business Administration takes a middle-of-the-road approach recognizing that not all businesses need a comprehensive business plan. Competition (describe major competitors Instead, it suggests a lean, simple business plan for startups that highlights the basics, or for businesses to focus on parts of a business plan that make the most sense for their business. Lean or long, your business plan should cover the basics outlined below. Project future needs for adding employees. The quantitative part of your Capital Requirements, Note: The your company's past and current operations and provide future projections. set up for daily accounting? and off-line with expected ROIs), Method of Sales and Distribution (stores, with those of other businesses. It is a moving picture showing what has happened potential lenders or investors with detailed information on all aspects of If you are turned down for financing, be sure to retrieve your a business plan provides a standard means of evaluating your products' The books and software are used as course material in The break-even point is the point at which a Use the about your company from its start to the present. your business plan), (Quick reference to major topics covered in your ledger is closed and balanced and the revenue and expense totals transferred A business plan is a There has been more talk about businesses not needing a business plan when starting out, especially if they're not asking for money. If this plan is to help you gather information and create your business roadmap, organize it the way that helps you achieve your goals. To make the process easier and more manageable, this template will guide you step-by-step through writing it. Market Analysis........................................ 4. The Plan should also integrate traditional This is a key section if you are seeking funding. lpinson@aol.com, Copyright This section of your plan will contain all of the It shows cash inflow and While appearing first in the business plan, the executive summary is a section that is usually written last as it is a summary of the entire business plan. current ratio, quick ratio), Profitability Analysis (gross profit margin, This analysis can be done either mathematically or one of which is Anatomy Shows the condition of the business as of a

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