If you need help with general business description examples, you can post your legal need on UpCounsel's marketplace. It's an effective way to introduce your company to your customers, creditors and other stakeholders. In describing a business, buzzwords, jargon and flowery adjectives are avoided. Petrick Vlaskovit & Branet Cooper’s CPS, Problem (what problem you’re solving for the customer), Solution (what is your solution for the problem). A core business is the set of functions, processes and capabilities that produce most of the value created by a firm. The general company description should tell your audience what your company does, what its goals are and what business philosophy it subscribes to. maybe feedback ? A helpful tip for answering question #5 is to identify your unique value proposition. Randy Duermyer is a former writer for The Balance Small Business and a home-based business owner with experience in digital marketing. It has your business name, what you sell, who you sell it to, and what outcome you help them with. You should be able to clearly and easily describe your business to others as well. Align the description with the tone and brand of your company. It provides our reader with pertinent company information such as: This product description is ok but you could probably do better. A list of things that go into a firm's reputation. For nine years, we have been a local favorite for the best Chinese noodles in town. ABC Company provides high quality plumbing services. Writing a Business Description for a Directory Listing. Image by Theresa Chiechi © The Balance 2019, The company summary in a business plan—also known as the company description or overview—is a high-level look at what you are as a company and how all the elements of the business fit together. "Business Plan Guidelines," Page 2. The most popular articles on Simplicable in the past day. Tell people about the work your company gets excited about doing. There is a copy of the office lease in Appendix C. Terra Engineering's mission statement is to: Become a leader in on-site environmental assessments by providing our clients with a solid service that saves them both time and money. Lastly, pinpoint what sets you apart from other businesses. The company summary section of a business plan should include: The U.S. Small Business Administration (SBA) website has a lot of information available if you've never written a business plan before. Norm Johnson and Rupert Smith. In fact, it’s just a matter of answering five key questions: 04. State the mission statement as clearly as possible. In your business plan you will describe the different types of products or services offered and provide a brief description of each, including costs and patent or copyright information. A list of active verbs to describe work performance. Next, you might provide more information about location, legal structure, and management, and offer more details about the company's history, objectives, goals, and strengths. This is where you can highlight all of the business' strengths and anything that might give it a competitive advantage in the field. How I Split Equity With My Part-time Cofounders. However, before you can discuss your products and services, you must clearly explain the product line or list of services. Mr Johnson's previous employment was with Randolf and Associates If you are creating a company profile to place on your business website, you should structure it carefully so that users can easily navigate through important information, like company address, management team and contact details. General business description examples give you an idea on how to write a business description or company profile for your company, so that it communicates your field and scope of business to your target audience in the most effective manner possible. See Company Description Example #2. You can even add this to your brand collateral. Before you begin writing your company summary, remember to stick to the big picture. How to Write the Company Summary in a Business Plan, The Sections a Winning Business Plan Has to Have, Business Plan Tips: Writing the Company Description, How to Write the Executive Summary of Your Business Plan, One-Page Business Plan Templates for Entrepreneurs, Business Plan Tips: How to Write a Winning Executive Summary, Get Tips on Writing a Comprehensive Outline for Your Business Plan, Here's What Your Coffee Shop Business Plan Should Look Like, How to Write a Business Plan for Your Home Business, Use This Template to Write a Simple Business Plan, When Writing an Executive Summary, This is Key, How to Develop a Strong Online Presence for Your Startup, How to Prepare an Investor-Ready Business Plan, How to Write the Executive Summary for a Business Plan, The Balance Small Business is part of the, U.S. Small Business Administration (SBA) website, Using Business Plans for Teaching Entrepreneurship, Description of products and services and how they meet the needs of the marketplace, Competitive advantage (what sets you apart in the marketplace to allow you to succeed). Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb. 3. Or, tell your audience what you like to see in your industry, whether it’s an innovation, a business philosophy in practice, or an initiative. Visit our, Copyright 2002-2020 Simplicable. Terra Engineering will be a partnership, owned and operated by Fourth, declare the promise you’re making to your target customer through your product or service. But to stay ahead of the competition, you’ll definitely want to prepare your answers to questions such as: “Why should I buy from you and not from someone else?”, “Why should I hire you instead of simply searching for a free solution?”. When it comes to writing the company summary, start with a concise opening paragraph such as this one: Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). For example, a window washing service solves customers' problems of wanting clean windows but lacking either the time or physical ability to clean windows themselves. even one ? Copyright © Productive and Free 2017 - 2020 | All Rights Reserved | Website Design by Productive and Free, How to Describe Your Business in One Clear Sentence, How to Create Business Systems That Help You Work Smarter (With PDF), Lead Magnets for Coaches 70+ Templates Bundle, Client Experience Templates™ for Coaches Bundle, Client Experience Templates™ for Service-Providers Bundle, Canva Instagram Templates for Thought Leaders™, 30-Day Challenge Lead Magnet Template Bundle, 5-Day Challenge Lead Magnet Template Bundle, Slide Deck Template for Webinars and Courses. Your future software development team generates their first impression of you — the potential customer — based on your introductory email. UpCounsel accepts only the top 5 percent of lawyers to its site. Clute Institute. high quality technical and environmental engineering services to it's so you can start attracting more of the right customers and grow your business faster. Your excitement should show in the tone of your writing, and your aim should be to get the reader interested in reading the rest of the business plan. The following business vocabulary can be used to describe a business including its culture, mission, vision, goals, strategy, brand and initiatives.

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