Now it’s your turn to create effective Facebook ad headlines. Make sure your image is clear even at a very small size. It’s one of the best Facebook ad examples on the list. One phone has a bright yellow background, the other a bright blue… The contrast makes you curious to click through each panel. Then, in the subheadline below, this ad directly calls out the audience with a personalized message. This limited time offer advertisement for the Economist plays on pricing. A Facebook offer ad starts with an image, video, collection, or carousel ad, or a boosted post, and you can find the specs and free Facebook ad templates for those above. First, they directly speak to their targeted male audience. In an effort to gain more college subscribers, the Washington Post runs this sponsored ad to an audience of college students. Add captions to optimize for viewing without sound. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns. By reading the copy, you’re likely intrigued, and curious about what they could be talking about. It provides a strong blue background which makes the overlaid copy easy to read. ... For instance, pay attention to the photo, the headline and the words it uses to draw people in; and the feelings and emotions the chosen photos evoke. As you could tell, I showcased some of my customer testimonials in the carousel ads. They then adjust their copy to ask, “Want to instantly boost leads and grow revenue on your site?”  Then they go on to quantify the lift their product can push for a brand by introducing a customer case study, Michael from Social Media Examiner. Here’s an example of one of the ad formats they publish many times a day. They tag the athletes they mention in the video which helps increase the reach of the post and makes fans of each player stop a little longer. We like this ad for the actual looping video of a stool going up and down that commences once you click play. Each time they do, they assume that the business is an expert on the topic. Credit Karma knows this, and they created an ad that plays on the concept. We like how the ad image of the Capitol building is on-brand with the copy and mission of the Huffington Post. Here’s one of their effective campaigns running on Facebook. 1stdibs is a high-end marketplace for furniture, jewelry, and art. That’s exactly what Sprinklr does here — letting their audience know about their partnership with Microsoft. The headline directly shows the value you’ll get out of the product, and they are keen to note that Sumo comes with a 14-day free trial. Find out how to reach the right customers, lower your cost-per-click, and more. They use their star host and easily recognizable celebrity, Anderson Cooper, to get viewers intrigued to click more. Then the first frame of the video makes a bold claim in large type, “Bye, email.”. The images for the ad are composed with shoes against a white background, but the slightly odd angle of each shoe makes you stop and consider before moving onwards in your Facebook News Feed. But since the logo includes text and the ad is for public radio, looks like they got a break. Because they can make affiliate commission on their article, they can also justify putting some ad spend behind it. This ad doesn’t directly identify what CallRail does, so it’s likely being used in a retargeting capacity. Watching their ad is like going into the makeup section at the department store, except this time, you don’t have to get off of your couch! Here are the industries we chose to cover: And without further ado, here are the best Facebook ads on the Internet: Bonobos does two things really well in this Facebook ad example. Most men don’t want to lose their hair, so leading with “66% of guys lose their hair by age 35” makes even the most full-headed man want to click this ad. They point the traffic towards their jobs page, and they try to show fun-loving and driven coworkers you’d be surrounded by if you joined their team. If you’ve never run a Facebook ad before, the headline is found right below the image or video of your ad in bold. Here’s why. They first present a hypothetical, then they give an answer, and finally, they provide a case study to backup their claim. Here are a few reasons why using negatives work: For anyone who needs a little inspiration to write better Facebook ad headlines, tools come in handy. The copy is direct when describing the backpack, but it also highlights two other benefits from the brand: free shipping and free returns. Use a tool or formula if you must to get those creative juices flowing! They show 3 bowls of progressively larger sizes. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order. That way, when a viewer is served with the ad but doesn’t click and purchase, they still might remember Harry’s next time they are at Target (and potentially convert in the store). This ad has a graphic that is spot-on for its target audience of growth marketers. Birchbox isn’t shy about sharing the code with their audience. They used to be known as Canvas ads. The goal is that even if you don’t convert, you’ll be more familiar with the Square brand and associate them with security. They all put the brain in an urgent mode. Then, Transferwise then can send this traffic to a personalized landing page built around USA <> Netherlands transactions. Quip identifies one of the biggest differentiators of their toothbrush from other brands — it helps you brush your teeth the right way — and uses it to create a fun cartoon video ad. Depending on the ad — this can increase click-through. You click through to the page, and you’ll see a sponsored post. Unbounce uses this ad to push people towards a landing page analyzer tool. © 2020 Hootsuite Inc. All Rights Reserved. In the past, we’ve always screenshotted the best Facebook ads we’ve seen when scrolling through our News Feed or Instagram. If there’s one thing that humans value, that is predictability. Trustpilot has one of the most clever ad series we’ve seen on Facebook. The result is a sleek and interesting content-powered advertisement for Burrow. The Zebra is a marketplace for car insurance — and this advertisement positions the product alongside its competition.

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