In a statement to E! No one would expect other professions to work for free. In 2019, everything that goes viral will eventually go to court. “You have to serve good face no matter where you’re standing, because you’re inevitably in someone’s shot.”. Model Kelleth Cuthbert — whose real name is Kelly Steinbach — became a viral meme known as the "Fiji Water Girl" at the 2019 Golden Globes in January. Wearing a deep blue evening dress, the initially unidentified woman managed to make herself known to the paparazzi at Sunday's award ceremony by photobombing almost every red carpet shot -- appearing behind just about everyone from Nicole Kidman and Jamie Lee Curtis to Idris Elba and Richard Madden. Throughout our history, we have had a sterling reputation working with talent. Will be used in accordance with our Privacy Policy. Looks like your browser doesn't support JavaScript. According to documents obtained by the Blast, Cuthbert (whose legal name is Kelly Steinbach) is alleging that Fiji “intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign.”. Ad Choices. ALL RIGHTS RESERVED. Dakota Fanning and Luke Evans attend the 76th Annual Golden Globe Awards on Jan. 6, 2019 … upworthy.com. Fiji Water vs. Fiji Water Girl: In Another Twist, The Company Files a Countersuit The model shot to fame for photobombing celebs at the 2019 Golden Globes. ", Cuthbert's legal team later told E! Get the latest chatter, from Kensington Palace and beyond, straight to your inbox. "She's right behind us, isn't she? In an interview with Slate after the Golden Globes, Cuthbert claimed she wasn’t seeking out meme-ification. And it was not just a case of standing demurely in the background. 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Fiji Water’s Controversy. According to Steinbach, Fiji initially attempted to negotiate an agreement with her agent, but no agreement was reached. You can read the Fiji's countersuit against Steinbach below: Michael Blackmon is a culture reporter for BuzzFeed News and is based in New York. Get TMZ breaking news sent right to your browser! Court documents obtained by E! Our sources say bottles of Icelandic will be offered to Globes attendees on the red carpet and at every table at the venue just like the last 2 years with Fiji ... but it's unclear if the new H2O company will spark any viral moments. See what researchers found when they tested a bottle of Fiji Water against a glass of tap water. ", "Fiji Water used her image without a contract, without consent and without paying her, all for Fiji Water's financial gain," the lawyer said at the time. "Fiji Water used her image without a contract, without consent and without paying her, all for Fiji Water's financial gain. Golden Globes Ditched Fiji, But Don't Blame 'Fiji Water Girl' Golden Globes 2020 Don't Blame 'Fiji Water Girl' For Our New Water Sponsor. The woman in blue emerged as the star of the 76th annual Golden Globe® Awards, At the start of the night, she posted a picture of herself on Instagram, captioning it: "Not the worst way to spend a Sunday... #goldenglobesfijigirl #fijiwatergirl". News. ", "Fiji Water has never paid Kelleth and there was not an agreement, not an email agreement or fake document agreement," the statement said. Want to see more stories like this? I gave you the most entertaining Sunday of 2019.#GoldenGlobes pic.twitter.com/62DshTQkEe, We're so glad everyone is talking about our water! They eventually came to an agreement, but it left a bad impression. Kelleth Cuthbert, a model who rose to prominence as the “Fiji Water Girl” during the 76th Golden Globe Awards, filed a lawsuit Thursday against the company that made her famous. Insulted by this fact, the Cleveland Water Department decided to compare Cleveland’s tap water to Fiji’s water. In plain terms, the model is suing the company for using her image as the focal point of a global marketing campaign, which was inspired by Kelleth's viral moment on the red carpet of the award show. Additionally, her legal team estimates that she generated more than $12 million worth of brand exposure from her work on the red carpet. We are confident that we will prevail in Court. Isn't it ironic that Fiji Water Girl is now suing Fiji Water for profiting from her appearance at the 2019 Golden Globes. This isn't Kelleth's, whose real name is actually Kelly Steinbach, first brush with controversy. As you'll recall ... Kelleth went viral for photobombing almost every celeb at the 2019 show, by standing in the background smiling while holding a tray of Fiji bottles. The statement said Steinbach's decision to sue Fiji was a "last resort" and that the company profited from the model's image without her consent and without paying her and that she "just wants what is fair.". After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated.

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