Keywords Integrated Marketing Communication, IMC, IMC process, communication instruments, media, internal analysis, target audience, message development, brand positioning, com-munication … See our Privacy Policy and User Agreement for details. The Different Types of Integrated Marketing Communication. modes of communication of hul, integrated marketing communication ppt mba seminears, integrated marketing communication ppt, integrated marketing communication with hul ppt, Title: Comparative … As of this date, Scribd will manage your SlideShare account and any content you may have on SlideShare, and Scribd's General Terms of Use and Privacy Policy will apply. 2) To learn various communication … If you continue browsing the site, you agree to the use of cookies on this website. Now customize the name of a clipboard to store your clips. Clipping is a handy way to collect important slides you want to go back to later. IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign’s message. Integrated marketing communication leads to development and maintenance of a good company-customer relationship. Integrated marketing requires us to pay attention to every marketing message and every marketing piece that is distributed to ensure consistency, regardless of the channel. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company’s brands to stakeholders. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. We all know that integrated marketing is not new, but why is it important in today’s world? If you continue browsing the site, you agree to the use of cookies on this website. 1. You can change your ad preferences anytime. There are more marketing channels now than ever before, because of this market channels can be led and directed by different people, integrated marketing strategies help to pull the message together to ensure that the message is not disjointed and confusing. 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To discuss marketing, marketing communication, integrated marketing communication and OOH advertising media from a theoretical perspective, in order to identify and apply the key IMC principles that should guide the planning of OOH advertising media as part of an overall IMC campaign. Learn more. In conclusion, it is safe to employ integrated marketing communication since it has proven to be an ideal tool to reach out to potential customers. GTU/Syllabus_MBA-III/09-10 Page 27 of 102 MBA –II Semester III Integrated Marketing Communication (IMC) 1. The strategies employed promote the company’s brands to potential clients convincing them to try out the new brands. IMC combines a variety of marketing and advertising concepts and theories and can be challenging because it has multiple working components. Post was not sent - check your email addresses! If you wish to opt out, please close your SlideShare account. “ Integrated Marketing Communications Strategy” PREPARED BY : NIKZURAWATI BT ZAKARIA (G1012718) INSTRUCTOR : DR.AZAM B.OTHMAN Educational Marketing : Principles & Practices (EDA6003) 12/16/11. Objectives: The objectives of this course are: 1) To familiarize the students with concepts and practices in marketing communication. Integrated marketing communication 1. Scribd will begin operating the SlideShare business on December 1, 2020 Sorry, your blog cannot share posts by email. 2.1. The Purpose of Integrated Marketing Communication. Looks like you’ve clipped this slide to already. Increased communication between departments and agencies, GGSIPU(NEW DELHI) MARKETING MANAGEMENT- 2ND SEMESTER – The Streak, GGSIPU (MBA) MARKETING MANAGEMENT – 2ND SEMESTER – HOME I READ BBA & MBA NOTES. INTRODUCTION The marketing … The overall effect is that the company enjoys an increased profit margin which is the sole reason for engaging in any entrepreneurial activity. See our User Agreement and Privacy Policy. An integrated approach has emerged as the dominant approach used by companies to plan and execute their marketing communication programs and has been described as a paradigm shift. Integrated marketing communications is a holistic planning process that focuses on integrating messages across communications disciplines, creative executions, media, timing and stakeholders. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Coupling methods together improves communication … “ Integrated Marketing Communications Strategy” PREPARED BY : NIKZURAWATI BT ZAKARIA (G1012718) INSTRUCTOR : DR.AZAM B.OTHMAN Educational Marketing … Brand Communication Strategy of Nestle's Maggi, Designing and Managing Integrated Marketing Communications, No public clipboards found for this slide.

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