Now, I am touching every element of the release, detail by detail. Lee Hi: Obviously, I want to release more music if I can. Just before Lee Hi ‘s comeback with “HOLO,” it was announced by AOMG themselves that they officially signed Lee Hi to their label. I wanted to emphasize the part, “I’m not going to cry anymore.” “I need to love myself.” That’s the reason I wanted to focus on that in the teaser, to let them know that the most important message is loving myself. Lee Hi: That’s the most important message of the song, which is loving myself. July 23rd, 2020. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. And in an interview with Elle Korea, Lee Hi revealed the real reason why she decided to sign with AOMG following her departure from YG Entertainment after her 7-year exclusive contract. All Rights Reserved, This is a BETA experience. Even if the single doesn’t do really well, I don’t mind. “What do you want to achieve? The only difference is that I’m being more hands on and checking a lot of details; I’m tailoring it to fit myself. In 2020, she has just started the new chapter of her music career by signing with one of the top Hip-hop and R&B labels; AOMG in Korea, and releasing a single [HOLO]. Lee Hi: Since “Holo” is about comforting people and has a slow tempo with its R&B soul style, I hope to release something a little bit more uptempo, maybe medium tempo, in the near future like some prior releases of mine. Since I heard that from Code Kunst, I kept thinking about it as I was going through other meetings, and ultimately decided it was the right company for me. Ever since a teenage stint on a South Korean singing competition show in 2011 led to her joining YG, Lee Hi has been one of the most prominent young female soloists in the country as her expressive musicality and charismatic presence resonated deeply with listeners, most notably with her 2016 hit ballad, “Breathe.” But her career has been sporadic, with new music arriving irregularly in South Korea’s competitive pop industry where most top-tier young artists release multiple singles a year. So when articles were released about it, it caused some stress. 이후 AOMG 영입 발표 소식과 함께 싱글 [홀로]를 발표하며 예전의 모습에서 벗어난 새로운 이하이의 시작을 알렸다. Going to a new company, obviously everything is new. She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. I feel like I can have this song as my treasure because it’s a song that’s made wholly with me. Everything was planned in advance for all the artists, but sometimes things get waylaid despite planning, like corona is doing right now. When I was singing it, I was hoping it could comfort people going through a lot of things. And he responded that a collaboration between me, Loco, and Gray would be a great mix. Prior to its release, Lee Hi opened up about “Holo” and her shift to AOMG. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release? Along with being a K-pop. So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. © 2020 Forbes Media LLC. I feel like I was learning through the process. Opinions expressed by Forbes Contributors are their own. You’re mentioning how you hope to release some new collaborations, so do you hope that you release more songs under AOMG, with a speedier timeline? I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. People can be lonely when they’re with others. The same comfort that I felt when I received the song, when I made the lyrics, I want to share. Since I started my career early when I was a teenager, earlier I wasn’t able to produce everything by myself and have my hands on every aspect of the production. LeeHi, an R&B and Soul artist, has been loved for irreplaceable voice since her debut in 2012. Herman: What does “Holo” mean to you? But since AOMG has a lot of different artists, since I’m here I’d like to do a lot of different collaborations. “My company’s the best, etc. There’s not much a difference overall though, as it’s still my same style music. I thought when I’d go to a new company a lot of things would be different but actually I’m making the same music I’ve been doing so it’s not really much different for me. Lee Hi: Good, and it’s good to be busy. Herman: Is there anyone you want to work with in particular? Lee Hi: A lot of people have asked me this question. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the way it relays the encouraging message of the song – the title is the Korean word for “alone” – with a depiction of of Lee Hi spending time and saving a young girl, ostensibly a stand-in of herself, while waiting for loneliness to stop. So I’m looking forward to that. It’s chaotic lately, you know? I hope to change that. Lee Hi: I found out that a lot of fans were curious about which company I’d move to since there were a lot articles in the media questioning where I’d go once my contract with YG expired, so I thought that the people who have been rooting for me since I was young would appreciate seeing the experience of my search. LeeHi, an R&B and Soul artist, has been loved for irreplaceable voice since her debut in 2012. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the … She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C].

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